The Ultimate Guide to Investing in a Luxury Watch With Avi & Co.


If you’re looking for an exquisite timepiece to invest in, look no further than a luxury watch. Not only are they beautiful pieces of jewelry, but they can also be excellent investments. However, before you go out and buy the first luxury watch that catches your eye, there are a few things you need to know. Here’s an ultimate guide of everything you need to know according to the experts at Avi & Co. including the specific aspects of luxury watches you should look out for. So whether you’re a seasoned collector or just starting out, read on for all the information you need to make an informed purchase!

Luxury watches are worth buying because they offer timeless sophistication, a unique style statement and an excellent investment opportunity. Not only do luxury watches hold their value over time, but they can also appreciate in value as well. Additionally, when it comes to style and craftsmanship, you can rest assured that you’ll be getting a high quality product that will last for years to come.

However, with hundreds of luxury watchmakers in the world, it’s important to gain a greater depth of understanding about what to look for in a watch before going ahead and purchasing one. Once you start to look into the world of watchmaking, you discover a whole new side to life you didn’t previously know existed. From the Swiss watchmakers who just produce a limited selection of watches each year, to the ones inspired by great engineering feats such as Richard Mille watches, every watch and watchmaker has a story. “The best luxury watches in the world bring together artistry, impeccable design and incredibly intricate technology. Once people start to learn a little about the wonderful world of watch-making, it’s easy to become an avid fan and collector of watches,” said Avi Hiaeve, CEO and Founder of Avi & Co.

So what should you be looking for if you’re interested in investing in a watch? Here are a few essential tips to bear in mind.

Look For Quality

Quality should always come first, no matter the price tag. Look for watches made from high-grade materials and with intricate designs. The aforementioned Richard Mille watches use NASA-grade titanium, as well as shock resistant and lightweight materials used in race cars. The design of Richard Mille watches incorporate unique tonneau-shaped casings with a sandwich-like design. They are also usually made with three decks suspended with titanium bridges, shaped in curvature and machined with the utmost precision to ensure the watches are dust-free and moisture-resistant. Using superior mechanics and collaborations with experts in different fields, including Formula One champions, the quality is clear in watches like these.

Research Innovative Designs

Look out for new, innovative designs that stand out from the rest. Innovative design creates a huge demand and often increases the value of a watch. For instance, the selection of Audemars Piguet watches includes the Royal Oak watch, an iconic design that has been around for almost five decades and continues to be a popular timepiece. An upsized version of the Royal Oak was designed by Emmanuel Guiet in the 1990s, with a 42mm steel case that was thicker and had a more rugged look than previous designs. This is also considered to be the first luxury sport watch. Finding a watch designer whose style you like, and who continues to push the envelope, is a good way to ensure you invest in a good quality luxury watch.

Look for Brand Recognition In A Watchmaker

Be sure to research the watchmaker you are considering buying from. An established brand like Rolex is widely recognized in the watchmaking industry and by individuals across the world. This means Rolex watches tend to hold their value well over time. They also use high grade materials and innovative design to ensure their watches are of the best quality. Rolex in particular is a brand that is an international symbol of prestige, meaning their watches will always be coveted and sought after.

Superior Mechanical Innovations

Finally, look for superior mechanical innovations in the watch you’re investing in. Many brands like Patek Philippe are innovators in the watchmaking industry, boasting a range of complex and intricate designs. For example, the Patek Philippe Calibre 89 is considered to be one of the most intricate mechanical watches in the world, with its 33 complications creating an impressive display of watchmaking. For those who love mechanics and engineering concepts, Patek Philippe watches are usually a firm favorite.

Watches by these luxury brands and many others can be purchased from expert retailers such as Avi & Co., located in the Diamond District in Manhattan. As a trusted, family-owned business that sells watches from a variety of globally renowned watchmakers, prospective luxury watch owners can benefit from the experience of the experts here. By comparing the characteristics of each brand and model, as well as learning more about each brand and the watch industry as a whole, investing in a watch through Avi & Co. brings a great selection and peace of mind that you’ve found the right watch for you.

Whether you want to arrange a private appointment in person, or touch base remotely, get in touch with Avi & Co. to take the next steps of your watch buying journey.

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